Lacoste
Play your game
A single Olympics will require the efforts of countless people. Delivery workers delivering food for those who enjoy the games, police officers who are always on standby for safety, cooks in restaurants that provide people the space to watch the Olympic Games, and commentators who explain the games, are all unsung heroes of the Olympics. So, Lacoste launched the campaign to recognize the the value of the local businesses keeping their place in Paris and striving for a successful Olympics.
Exercise is a game for athletes, but also labor is a game for workers. We launched a series of billboards that capture similar visuals of workers and athletes.
Out of home
We put the name and address of the store on a billboard designed like a uniform. QR code will lead to the store’s address so that people can know the exact location of the store.
Uniform
We launched function clothes based on existing work clothes. By wearing it, workers can play their games better as they are particularly busy at the Paris Olympics. In addition, by engraving the Lacoste logo, Lacoste could be a sponsor of workers.
Credit - Stella Moon, Gahyeon Kim, Yejin Cho